Introducing Interact CE. The Aurora Association of Realtors® Associations 1# recommended license renewal product that’s both fun and proven for superior learning. Refine your skills and earn CE credits while playing the part of a buyer agent, a seller agent making everyday choices of advertising, and negotiate. Play for 5 minutes at a time, or 5 hours, time accumulates on any device anywhere. The software tracks your total time and credits it towards your license renewal. No travel, no time away from where you want to be. After successful completion, you will be emailed your CE certificate instantly.TRY IT OUT NOW
It’s Game On for the Real Estate Industry
Ready for a new twist in continuing education? Domino’s uses it to help new employees quickly and accurately learn how to top all of its pizzas. HP leverages it to show workers the different ways that their interactions influence its brand. And NTT Data utilizes it to help future leaders explore new management subject areas, collaborate, and get recognition for their efforts as potential leaders.
What do all three of these organizations have in common? Each one uses gaming to engage and educate constituents for various different reasons.
These organizations aren’t alone in their realization that fun and work really do mix. In fact gamification dates back to the 1800s and can be described as the “concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals.” According to Gamification in Business: The Ultimate Game Changer, it is the process of taking something that already exists (like a website, an application, an online community) and integrating game mechanics into it to motivate participation, loyalty, and to foster engagement.
Gamification – A Growing Market
According to Research & Markets, the gamification market is estimated to grow to $11 billion by 2020, up from $1.65 billion last year. Key drivers of this 46% annual growth rate include the increasing need of gamification solutions and applications in consumer and enterprise brands. The research firm says gamification solutions are increasingly being adopted in various verticals, such as media and publishing, entertainment, and e-commerce. Professional industries have taken a hard look at game-based learning (GBL) as a means to help increase retention, engagement, and to maintain importance in students’ very busy lives. The concept of GBL balances subject matter with game play to increase retention for an improved learning experience and a number of companies that have incorporated GBL into their training include the Army, Cisco, Deloitte, Google, and Microsoft—all with positive results.